Why NATURAL and SUSTAINABLE is the new preferred way to go.
As we move into the start of 2021 with all that has transpired over the past 12 months, we have all had time to sit and re-assess what is truly important to us, from ways in which we spend our free time to our work/life balance and how we feel about global situations and what can be achieved if we do (or don't) co-operate as a broader global community.
Given the circumstances presented to everyone within the past 12 months, the shifts in how we do our jobs, the way we exercise and socialise have all been presented (or forced upon) us in a way that allowed businesses and employees to bring forward innovative ideas that in the past would have not have been given a second thought. These ideas have always been there, however as the old saying goes 'If it ain't broke don't fix it'.
The same can be said for consumer products, and in this case, we are talking about Insect Repellents.
As we mentioned in our last post, traditional and effective repellents containing DEET (N,N-Diethyl-3-methylbenzamide) have long been the tried and tested gold star standard for this category.
Being Environmentally and health conscious isn't a new concept and is mentioned every day in some form or another.
There are piles of evidence that suggest that consumers are becoming increasingly health-conscious.
If presented with a healthier or more environmentally friendly alternative product or service, as long as it can deliver results equal to or above the original, they are more and more likely to give it a try, and most never to return to the original.
As an example, Tesla has shown that it is very possible to create a cleaner, more efficient, and even faster vehicle without using a traditional combustion engine that needs to burn fossil fuels to power the engine. Tesla hasn't reinvented the automobile, but electric vehicles are predicted to have over 30% of the automotive market by 2030.
Looking at the insect repellent market in 2021, we tend to see the wide distribution of DEET products through supermarkets, pharmacies, and outdoor stores, in the same way we see petrol and diesel vehicles being the majority of the cars on the road and in new car showrooms.
Although not nearly the same size or types of technology, the principle is the same in comparing Tesla to our active ingredient Citriodiol or PMD (p-Menthane-3,8-diol) which is derived from the oil of the Eucalyptus citriodora tree (also known as Corymbia citriodora), which is a natural and renewable resource grown in several parts of the world. This means no chemicals, from a natural plant based source which can be sustained from efficient farming.
Citriodiol is produced from steam distilled Eucalyptus citriodora oil using a process that mimics and accelerates the ageing process which naturally occurs in the leaf, by converting the citronellal content into p-menthane-3,8-diol (PMD). Citriodiol has been recognised by the WHO (world health organisation) and CDC (centres for disease control and prevention) to be the only plant-based repellent active that has efficacy equivalent to that of DEET products.
Again, this comes down to giving people a choice and providing availability.
At the moment it's our job in this space to make that choice easier by providing the information and confidence to the consumer that there is a better and healthier alternative which ultimately you can feel good about using but also the peace of mind that it works!